could not have been more different from the outcome
for a brand that has had the same values for 15 years now.
The urge to create something different, unseen and stay true
to our core values: Honesty, ambition, affection and creativity.
Ultimately, GOODBOIS takes pride in being as much
free of prejudice and stereotype as human possible.
We would like to commemorate the tragic death of George Floyd and remind of our statement for more awareness for Black Equality in America and all over the world.
Inspired by the great north american frontier feeling of freedom, the theme for this collection's summer program plays with our favourite wild western nostalgia from all our boyhood.
A contemporary update with trending aesthetics and a nod to the change of classic male stereotypes.
Inspired by rising social media pressure and trending hard drug abuse amongst youth and music cultures, the theme for this collection's program puts a focus on the importance of mental care and health awareness.
There is a time for adventure and rebellion in everyone's young life but was it ever cool to not care about your peers, let alone yourself?
To not just spread awareness but give you a little support for a more healthy mind, we invite you to be inspired by our 10-POINT-PLAN FOR A MENTAL SELF CARE DAY