could not have been more different from the outcome
for a brand that has had the same values for 15 years now.
The urge to create something different, unseen and stay true
to our core values: Honesty, ambition, affection and creativity.
Ultimately, GOODBOIS takes pride in being as much
free of prejudice and stereotype as human possible.
Inspired by the great north american frontier feeling of freedom, the theme for this collection's summer program plays with our favourite wild western nostalgia from all our boyhood.
A contemporary update with trending aesthetics and a nod to the change of classic male stereotypes.
Inspired by rising social media pressure and trending hard drug abuse amongst youth and music cultures, the theme for this collection's program puts a focus on the importance of mental care and health awareness.
There is a time for adventure and rebellion in everyone's young life but was it ever cool to not care about your peers, let alone yourself?
To not just spread awareness but give you a little support for a more healthy mind, we invite you to be inspired by our 10-POINT-PLAN FOR A MENTAL SELF CARE DAY
SS20 ‚Re-Connecting People’
In the wake of a worldwide crisis, where social distancing has become a new norm, online shopping is hyper booming, netflix servers crash from too heavy traffic and we are ordered to stay home alone as much as possible, this is our second chance in life:
To change our habits of how we consume and care for the world, become more aware of our personal relationships and while we are lost in our digital fake face-tune and foto-filter fantasies, we all have to realize and re-evaluate how good our lives have been so far.
This time of numb comfort and blind behavior is over. We can only maintain or improve our health and wealth in the future by re-connecting to the people around us and our community with a true sense of care and meaning.
Look into your next ones eyes, show them that you care and that your connection means something!
Stand for Something™️ together!
Fall/Winter’19 Delivery 1 styles available now at selected retailers and in our online shop!
Universally connected through future technology but drastically disconnected from our natural human needs. Go outside and play!
A big Thank You goes out to our great team, the day one fam, our loyal retailers and supportive artists
Highly honored, we recently invited you to celebrate the Opening of our 'VIDA' Pop-Up Shop on December 3rd 2016 at The Storey, Oberpollinger, Munich, Germany.
Soulection | Europe Tour | Berlin | Spring 2016 - Sosupersam, IAMNOBODI, LAKIM and Insightful - Photos by Roberto Brundo
Why do we love Soulection so much and why is it the perfect example of a modern lifestyle brand?
A nostalgic visual recap from our last musical venture with Soulection in Berlin for a pool party on a hot summer night including Esta, Joe Kay, IAMNOBODI, The Whooligan, Andre Power & others! Photos shot by Roberto Brundo...
We were very pleased to host the visit of the Soulection fam on our hometurfs and to convince ourselves of their musical abilities at their energetic gigs in Munich and Berlin this late summer.
We did a little photo feature with The Whooligan, Andre Power, IAMNOBODI & Lakim. Shot by Tom Nti and Tanya BambooCreative...