GOODBOIS x PAULANER x THE COMMUNITY
This spring, we teamed up with Paulaner and four leading German streetwear retailers – Overkill Berlin, Overkill Köln, Afew and Bonkers – for something special. Together with Paulaner and brandsupply, we dropped an exclusive collaboration collection and hosted a community event at the Goodbois Gallery in Munich.
The collection – featuring a limited T-shirt and hoodie – wasn’t made for resale. Instead, it was given away or raffled as part of the event. Under the motto “Money can’t buy community,” we wanted to make a statement: true culture isn’t built on hype or profit, but on connection, respect, and shared passion.
The night brought everything together – Paulaner drinks, live DJs, arcade machines with exclusive prizes, and a room full of people who represent what this scene is all about.
Our collaboration with Paulaner came in celebration of the launch of Paulaner Limo Zitrone, the newest addition to their drink lineup. Known for their iconic Spezi, this marks an exciting new step for the brand – and we’re proud to have been part of that journey.
Because in the end, it’s not about selling out – it’s about showing up for the culture.
